lost annually from employee financial stress
Source: BrightPlan, 2024★ First board game played on the NYSE floor — see proof below ↓
The stock market.In a box.
Game of Gains is a fully compliant (compliant with CIRO and OSC educational guidelines) multiplayer behavioral finance board game built by a 15-year Portfolio Manager. Poker × Monopoly × D&D — elevated with real behavioral finance. 1,000 numbered copies worldwide, ever.
Avg 3-hr play sessionsSold-out first eventU of T Award WinnerNEXT AI · Toronto Tech Week 2026
Game of Gains — Teaser
numbered copies worldwide — ever
Numbered founding production run, 2026The Problem
Financial literacy is broken.
Traditional financial education is boring, compliance-driven, and designed for no one. We built the antidote.
The data doesn't lie.
49%
of adults fail basic financial literacy tests — including degree holders.
Source: TIAA, 2025$7T+
sits idle in money markets — capital that should be working, isn't.
Source: Federal Reserve, 202554%
of employees say financial stress tanks their productivity — 7 hrs/week lost.
Source: BrightPlan, 2024Behavioral science meets gameplay
GoG puts players through Fear, Greed, Caution, Trust, and Win — the five real emotional states that drive every investing decision. You feel it before you understand it.
Built by a 15-year Portfolio Manager
Jennifer Schell designed GoG to be fully compliant with CIRO and OSC educational guidelines. Not a toy — a regulatory-safe educational tool backed by the U of T FIPI behavioral research framework.
Black Swan events change everything
Just like real markets. Players experience unpredictable market events that test their behavioral resilience — turning abstract theory into felt experience.
Board → App → Finlitiverse
The board is the entry point. The mobile app scales globally. The Finlitiverse is the competitive moat — immersive wealth literacy at scale.
How It Works
Master your emotions. Outsmart your foes.
Five behavioral states drive every round. Know which one you're in. Act accordingly.
- 1Draw your Faction Guide and discover your investor behavioural profile.
- 2Play through market rounds and respond to Black Swan and Red Swan events.
- 3Navigate Fear, Greed, Caution, Trust, and Win to grow your portfolio and outlast your foes.
Based on your Portfolio Score at the end of each round:
Fear≤15
Greed27+
Caution22–26
Trust16–20
Win21
In the Wild
Real players. Real reactions.
The Characters
Know your Financial Foes.
Every player draws a Faction Guide. Every market has its Financial Foes. Know who you're up against.
foe
Molly
"Options? Just buy the shiny ones!"The queen of brunch benders, YOLO trades, and "treat yourself" energy. She's not here for long-term wealth — she's here to party.guide
The President
Faction guideWhile others jumped from strategy to strategy, you stayed the course with an advisor who knows you. Roll 2 die — Bank pays that many coins into your portfolio if Black wins.guide
The Futurist
Faction guideSees past the noise. Conventionality keeps you grounded. Zeal drives you forward. Your behavioral profile determines everything.The FIPI® system
Zeal · Swag · Inhibition · Conventionality
Source: FIPI® research — Finliti / U of T, validated 2025Finliti's proprietary behavioral intelligence framework is woven into every game mechanic. Players discover their real investor profile by playing.+ more foes
See all characters
Full card set includedDozens of Financial Foes, Faction Guides, Black Swan cards, and Wild Foe Steals await inside every edition. Meet them all in the rulebook.Pre-Order — Limited Edition
Own a piece of financial history.
1,000 numbered copies worldwide. Never again. Choose your edition.
📦
Secure checkout — charged today. Your copy is reserved when payment clears. All pre-orders are final. Questions? Email jennifer.schell@finliti.com
Lapis Edition
Lapis
$80
CAD · Save $45 (36% off)- Game Board
- Portfolio Deck
- Market Trend Deck
- Faction / Foe Hero Cards
- Dice + Bull & Bear Pins
- Trade / Transact Indicator
- Lapis-inspired Financial Foe Meeples
- Lapis Edition Lorebank (stories, strategies & puzzles)
Est. delivery September 2026
🔒 Secure checkout · All pre-orders final · Questions? Email jennifer.schell@finliti.com
Best value · save $99
Silver Edition
Silver
$300
CAD · Save $99 (25% off)- Everything in Lapis Edition
- Silver-edge Dice + upgraded Bull & Bear Pins
- Physical & Digital Rulebook (downloadable)
- Distinctive Chrome Financial Foe Figurines
- Holdfast & Silver foil finishes
- Expanded Lorebank (Lapis + Silver content)
Est. delivery September 2026
🔒 Secure checkout · All pre-orders final · Questions? Email jennifer.schell@finliti.com
Gold Edition
Gold
$1,500
CAD · Save $500 (25% off)- Everything in Silver Edition
- Gold Edition Game Board
- Gold Market Trend Deck
- Gold Faction / Foe Deck
- Semi-precious stone Financial Foe Figurines
- Premium 14k gold-foil finishes
- Gold Edition Player Mats
- Complete Lorebank Collection (Lapis, Silver & Gold)
Est. delivery Christmas 2026
🔒 Secure checkout · All pre-orders final · Questions? Email jennifer.schell@finliti.com
Corporate & Team Workshops
Financial stress costs employers $183B annually in lost productivity (BrightPlan, 2024). A Game of Gains workshop is the highest-ROI team investment you can make — turning behavioral blind spots into a competitive edge in a single session.
Beginner — Half Day
Foundations
Ideal for: HR teams and new employees
$250
per participant · min 10- Investing fundamentals + gameplay
- FIPI® behavioral insights
- Team bonding experience
- Facilitator-led by Jennifer Schell
Intermediate — Full Day
Strategy & Risk
Ideal for: Teams building investment fluency and risk awareness
$500
per participant · min 10- Industry-specific strategy & risk
- Behavioral traps & decision frames
- Tournament-style competition
- Buy/sell decisions under uncertainty
Advanced — 2 Days
Portfolio Intensive
Ideal for: Executives, advisors, and firms seeking behavioural data insights
$1,000
per participant · min 10- Portfolio strategy + frameworks
- Custom Financial Foes for your firm
- National event presence eligible
- Behavioral data insights report
University & Campus Sponsorship
Campus Champ $10K · Industry Leader $100K · Finlitiverse Elite — Contact us
Logo on boards · Student competitions · Behavioral data · National presence
Early Traction
The proof is in the play.
First public event
$50/ticket · zero paid media · Toronto, Q1 2026Avg play session
Players requested additional rounds · Live events, 2025–2026Board game on NYSE floor
New York Stock Exchange, 2025Best Overall — Finlitiverse
U of T Engineering UTESCA, 2025A Palantir executive was among the first board game buyers. Portfolio Managers & Investment Advisors played the inaugural game on the NYSE floor.
Early PlaytesterNew York, 2025
One game night recruits dozens of new players. Each new group expands organically through a genuine referral loop — no incentives required.
Corporate Game Night HostToronto, 2025
Upcoming Event
See us live at Toronto Tech Week 2026.
Game of Gains — Yorkville Investing Tournament. Official NEXT AI event partner. Live gameplay, investor psychology, and a sharper way to make financial literacy feel social.
The Founder
Jennifer Schell
CEO & Creator, Finliti · Portfolio Manager, 15+ years
Jennifer built Game of Gains because she saw firsthand how behavioral biases — fear, greed, overconfidence — destroy real wealth every day. She wanted a tool that made those patterns visible before they became expensive. So she built a fully compliant, research-backed financial literacy game and took it to the floor of the New York Stock Exchange.
Institutional partners & programme backing
University of Toronto
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OSC Launchpad
OSC LaunchpadKnow someone who needs this?
Every share = a player recruited. The referral loop is real. Help us prove it.
FAQ
Questions? Good.
What is Game of Gains?
Game of Gains is a fully compliant multiplayer behavioral finance board game created by Jennifer Schell — a Portfolio Manager with 15+ years in wealth management. It blends Poker, Monopoly, and D&D mechanics with real behavioral finance concepts. Players were tested for 3+ hours and did not want to stop. It was the first board game played on the floor of the NYSE.
Source: GoG rulebook; live event records — 2025Is it really only 1,000 copies?
Yes. The founding production run is strictly limited to 1,000 numbered copies. Each is tracked. The Lapis Edition is available to the first 500 orders only; the Gold Edition is capped at 100. This is not marketing — it is production reality.
Source: Game of Gains production records, 2026What behavioral finance concepts does it teach?
The game teaches through the five behavioral states: Fear, Greed, Caution, Trust, and Win. Players also experience Black Swan events, Red Swan events, Market Trend cards, and Portfolio and Faction/Foe card mechanics — all grounded in Finliti's FIPI research framework, validated at the University of Toronto.
Source: GoG rulebook; FIPI methodology — Finliti / U of T, 2025Can my company use this for employee wellness?
Absolutely. 54% of employees say financial stress kills their productivity, costing employers $183B annually. Finliti runs half-day, full-day, and 2-day intensive corporate workshops starting at $250/person.
Source: BrightPlan 2024; Game of Gains Workshop pricing 2026What is the Finlitiverse?
The Finlitiverse is a 3D immersive digital environment where players learn, compete, and build wealth literacy virtually. It extends the board game into a persistent digital world with dedicated missions and storefronts.
Source: TerraZero Technologies partnership, 2026When will pre-orders ship?
Pre-orders are fulfilling as production completes. Kickstarter backers receive priority shipping. Corporate workshops are bookable immediately. For current estimated delivery, visit the Kickstarter page or email Jennifer directly.
1,000 numbered copies worldwide
The table is set. Claim your copy before the run sells out.
The $80T wealth transfer is already underway. Financial literacy isn't a nice-to-have — it's the edge that changes outcomes. Game of Gains puts you at the table before the first 1,000 copies are gone.
Source: $80T intergenerational wealth transfer — Cerulli Associates, 2022